Mule Design Studio’s Blog: Tips On Buying Design
“Design is a job. It requires understanding and applying business rules, technical constraints, research analysis, success metrics, and user needs. Don’t hire ‘creatives.’ Hire smart workers.”
Also, the article that I’m going to point every potential client to before working with them. (Good) designers will appreciate this, and if you have occasion to work with designers (like me), this might help bridge the Understanding Gap.
Source: weblog.muledesign.com
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